UNiPLAY Soft Building Blocks_Brand Story, Children Happy, Joy, Fun

From Soft heart (soft material), turning to strong experience.

UNIPLAY soft building blocks, with colorful visual experience and comfortable touch, extend the five senses of gaming experience. UNIPLAY soft building blocks are durable, easy to clean, and perfect for carrying out.

You can play anytime and anywhere with multiple players. UNIPLAY allows kids to have fun and gain knowledge in a safe environment. It can also Stimulate creativity, enhance team working ability and develop imagination.


Build a life full of joy from the beginning of the heart.

Designing and Manufacturing SAFE products is our primary belief. It starts with a soft heart, and spread care and love to the world. It spreads from early childhood education, then extends to human to human, heart to heart.

We believe all childhood should be built in a friendly environment.

Growing up with them, UNIPLAY implement our goals by bring them amazing toys that combining both gaming and educational purposes. Starting with doing good deeds, we develop and manufacture all our products by using soft and antiseptic material.

Parents don’t need to worry about any health-related issue. With the extra caring, Children are able to learn, grow and experience the fun and wisdom from playing with our SAFE products.

Implementing our goals and concept, we keep updating, lead the toy trend and also redefine the function and structure of Toys. In order to fulfill next generation’s demand, we never stop innovate and improve our products. We will continue to work hard to develop and create new products. With caring of the next generation, we will pass the love, the beauty of life to the entire world.


UNiPLAY Soft Building Blocks_ST, ASTM, CE


UNiPLAY Soft Building Blocks_Primary Colors

Color of UNiPLAY Soft Building Blocks

In order to build up the concept of colors for kids, we choose the three primary colors as UNiPLAY's standard colors according to the science of color. This allows children to get to know all colors gradually.


UNiPLAY Soft Building Blocks_Designed to Prevent Kids, Children, Infants

Size of UNiPLAY Soft Building Blocks

All our soft building blocks are perfectly designed to prevent kids from swallowing and falling out from their hands. We insist on using soft materials and matching with the round corner design for better protection and durability.

Certificated and Patents

UNiPLAY soft blocks has multiple patents from different countries. We add Japanese food grade anti-bacteria agents into our products, and pass the ISO 22196 test(Staphylococcus aureus and Escherichia coli test). Unique soft material and perfect size allow kids from different age to enjoy our products.

UNiPLAY Soft Building Patents_1UNiPLAY Soft Building Patents_2UNiPLAY Soft Building Patents_3UNiPLAY Soft Building Patents_4UNiPLAY Soft Building Patents_5UNiPLAY Soft Building Patents_6UNiPLAY Soft Building Patents_7UNiPLAY Soft Building Patents_8


UNiPLAY Soft Building Test Report_PlumpUNiPLAY Soft Building Test Report_BasicUNiPLAY Soft Building Test Report_MixUNiPLAY Soft Building Test Report_PlatformUNiPLAY Soft Building Test Report_EN71UNiPLAY Soft Building Test Report_AS/NZS